Home is Where the Heart is!


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When I am on Yahoo!, I tend to browse through the hundred odd newsreel items on the homepage. Generally, it’s one or two of them that catch my eye to read further. Today, I happened to click on an interview by Zoe Saldana, the actress.

As I read through it, one of her comments stuck with me. She said, “You just gravitate naturally to what your heart yearns for.”

That is so profound.

As a child, you are like a sponge; ready to absorb and learn everything you come across. You start to form opinions, likes and dislikes. Somewhere along as you get introduced to the world around you, you fantasize about everything you aspire to be when you grow up. Through the years, you develop stronger preferences and are left with a few choices that you want to be when you grow up. Later, as a confused teenager, you look around at what’s in demand and what professions are doing well and that dictates your aspirations. By the time, you gain clarity, you are down the path of what you will eventually graduate in and take on a profession. If that clarity comes to you sooner in life, you are one of the lucky few doing something you really enjoy. If it comes later, you would have bumped around doing a few things that you got into for one reason or the other before you realize where your passion lies. In some instances, you have to continue with what you got yourself into although your heart might be somewhere else.

And that is where what Zoe said, so aptly applies. No matter what you do or where you are in life and how impossible it may seem, you WILL gravitate toward your heart’s natural desire. You will find a way to do what you enjoy most. And when you work in the realm of what you love, it is no longer work. You lose the sense of time and effort and produce your very best, naturally and easily. So, no matter how insurmountable your life’s challenges may seem, keep dreaming, my friend and keep trying. Do not give up or give in! You heart will draw you toward your passion and you will be one with it. This is not my promise, but that of your own heart!

Image Courtesy of FreeMediaGoo

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Is Your Work-Life Flexibility Debatable?


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A few days ago, Yahoo! took the decision to summon all of its associates in-house, to work from one of their offices. It scrapped the remote work option citing that the most creative of ideas birthed from water-cooler conversations or rather, face to face interactions at work. Now, that’s their vision of extracting productivity and unique to their situation as a company. And here, we have the world debating the pros and cons of remote workforces!

Those of you who read recent articles about this step that Yahoo! took might have found it very clear that it is pertinent to their particular situation. When you have associates that are not accountable, don’t even VPN in regularly, what do you do? No wonder that with such a dispassionate workforce, the management had to get to the stick rule when the carrot of free lunches and free gadgets didn’t work. If you know that your kids are slacking and not doing their homework as they should, what do you do? You ensure there is a set time to complete the homework and sit with the kids until they learn to acknowledge the practice.

One company’s situation doesn’t categorize working from home as a boon or a bane. Remote work, when not abused is an absolute boon as it helps uphold associates’ work-life flexibility. This flexibility in turn, ensures reduced stress levels for the associates who work in their own environs and in fact, also helps improve productivity for engaged employees. Is remote working suitable for all employees? Not really since one needs to be a self-starter and have an immense sense of accountability and responsibility to be successful in a remote situation. Again, a change in scene also helps when the employees want to get into an office once in a while for that personal interaction they might crave for in an office setting.

In today’s environment where work extends beyond its stipulated time and associates seek the flexibility to work through their regimen and have to shuffle between life and work, it is a great tool that helps keep that balance, yet ensures that the time spent on work is of a quality nature and associates are fulfilled while delivering their best work.

Case in point, one company’s situation and a corresponding decision to bring back the workforce in-house doesn’t mar the practice altogether as there are other examples out there who have leveraged the remote workforce model to save millions in infrastructure & logistics costs and continue to do so year over year while benefiting from a self-reliant, self-motivated & highly productive workforce. Some simple and immediate benefits include not having to depend on local talent and able to tap into the best of talent across the country and internationally as well, no relocation expenses, lower training costs by deploying on-line training, etc. Managing a remote workforce comes with its own challenges but the benefits outweigh the challenges. Of course, again; not all jobs are suited for this model. But, where possible, leveraging the practice is beneficial and trends show that this is on the growth path among U.S. organizations.

In fact, I know of a management consulting firm that was started using a remote model and till date continues without an office where the workforce is entirely distributed. The organization has a mailing address for a head office, some space to store secure and sensitive documents, conferences and client meetings are either virtual or at rented out conference rooms at one of the several business centers. The company concentrates on its core capabilities while all the functions of running the company such as payroll & legal are outsourced. Not saying that this is viable for every organization out there, but there are companies doing this and being highly successful with the model. Look up Brand Velocity to learn more.

Yahoo! Turning a new leaf w/ Marissa Mayer…


While Marissa Mayer’s recent coronation as Yahoo’s CEO is still fresh in everyone’s mind, let’s take a look back at how Yahoo!, the “premier digital media company” has evolved over time and where it is/ should be headed. After all, the next best thing that you can do when not in Marissa’s shoes is to send her some unsolicited advice!

Yahoo.com was just another personal website that Jerry Yang and David Filo put together in 1994 when dotcom as a business model was still nascent. With a bit of ambition and dare, these young entrepreneurs turned this website into a brand name and made it unique by adding several feature filled updates. Soon, it grew to be the anchor of any internet traveler and was successful at becoming home for many such travelers, 700 million and counting.

During the dotcom boom and bust, competition grew and there were several other websites competing in the unique feature space with Yahoo. The business model had to evolve. Diversification set in and Yahoo tried to be everything to everybody. What initially started as the one stop aspirant for the internet traveler started looking at serving every niche they could get into, be it e-mail, search, news, finance, service provision, TV/ movie listings & reviews, games, personal and so on and so forth. As a result, growth and acquisition of complementary and non-complementary businesses set in. Yahoo looked at creating feature rich additions to the already burgeoning Yahoo list of properties hoping to ensure user stickiness and more ad revenue while in actuality it seemed to lose direction of its core business and as a result started slipping in the numbers game. Recently, 5 people have traded places as the CEO of Yahoo, with Marissa Mayer in the driver’s seat now.

Today, Yahoo is a big pile of properties, some viable and with promise in a highly competitive internet world that is changing so rapidly that by the time you take a breather and refocus, the focus that was there has shifted way beyond.

Marissa Mayer has her task cut out for her and based on the first couple of baby steps she has taken; free food and Apple iphones for all employees, she is beginning with rejuvenating employee morale while weaving the fabric of camraderie and pride in Yahoo among them. This will eventually have long term benefits while setting direction toward the future for developing Yahoo into an organization that is prepared for 2015, 2020 and beyond.

First things first; in order to rebuild a world class company, it’s imperative that every contributor viz., employee and associate has a sense of ownership and pride of belonging to the best of the breed. With her first steps, Marissa is headed that way.

The most fundamental principles of getting a company back on track are at work here. The need to refocus on core competencies, identifying and embracing them and having teams work with their heads down to produce results in the next several months is vital. A strategic refocus as to where the future of the internet is headed with cloud computing and mobile technology at play in the virtual world is set to happen.

At the same time, the vast majority of Yahoo properties have to be sifted through with due input from the employee & customer base; to identify what should stay and what should go. This needs to be in alignment with the strategic focus of the future, which again has to be in step with the core competencies at the heart of the company. It is to Marissa’s advantage that Yahoo is sitting on a huge cash pile to dispense as needed; one less thing to worry about as planned execution begins.

Next in line, is the constant need to innovate; to gain strides over the competition. Disruptive innovation in a cash rich environment seems attractive but evolutionary focus can help too. Not to say that moving away from current core competencies is a bad idea if they are archaic, but it will eventually happen as the focus on future term strategy gets clearer. This is especially true of a company that is surfing a highly dynamic environment and is on the downward trend of the bell curve. New core competencies will evolve and embracing such will only allow the organization to flourish. History has shown what happens with divergence unrelated to core interests. Reinvention is common among organizations poised for growth but it needs to occur after strategically defining the reinvention path as the new path that the organization will adopt as its core. I believe it’s a fundamental law of business in order to succeed.

Yahoo’s business model has been primarily dependent on advertising revenue. As Marissa Mayer takes it from being just an internet information provider into the intricacies of being the internet juggernaut of the future (with predictable sprinklings of cutting edge mobile & social media offerings coming in the future), we can expect Yahoo to gain back some of its online advertising ground that it had previously lost as well as can look forward to new modes of revenue generation.

If previous reputation is anything to go by, Marissa had a reputation of getting things done and inculcating her own sense of style at Google. She is seen as a highly independent & efficient person who pays special attention to detail and is very involved with aesthetics as well. Dealing with Yahoo’s day to day management is one thing and pushing the Board of Directors to get on her bandwagon will be another that currently, she seems to be in control of.

With her background in Computer Sciences and her hands on experiences building over 100 products at Google, I am sure there is much she can do in terms of providing that technical edge to steer the Yahoo ship in the right direction.

Lastly, to reiterate the obvious, the most important thing is to keep the employees and customers close to the heart. What are they saying? Where are they headed? What do they want to see different? Where are the new markets? What does the new market want? This feedback will play a pivotal role in shaping the Yahoo! of the future.

Here’s wishing Marissa Mayer the very best as she steers her employees to say Yahoo! at work, her customers to say Yahoo! for all that they deserve and get; and her Shareholders to say Yahoo! all the way to the bank!