Build your brand or risk getting branded!


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Millions of us that work, very closely adhere our self-image to our work. It’s debatable whether that’s fortunate or not. We tend to closely associate our recognition by the position and company we keep. You are either a Software Developer or a Sales guy at Google, Apple or Yahoo or somewhere else.

Hence, when someone leaves a job, they are kind of lost until they find their image back at a new role. However, it doesn’t have to be that way.

I believe, everyone should craft their unique identity and brand based on who they really are, what they like and are passionate about, and how their uniqueness comes across as an advantage to a position or an organization they associate themselves with.

Let me enlighten you with an example that many will understand. There are several skilled and stellar actors in our movie world. Some are known for a single role or certain kind of roles they play. They are branded for that role and/or movie or for that stream of roles they play. Their work in specific movies and roles tends to brand them. While, there are others who have crafted their own unique image and play multiple roles in a variety of movies, yet hold their own. You watch a certain movie because that particular actor starred in it. Some movies, you go to watch for the movie and others, you watch because of the actor. That’s the difference.

Not everyone is fortunate to have that range of visibility for their work, yet with a bit of smarts, you can differentiate yourself from the multitude that work in a similar line as you, and put your own stamp on the work you perform. Not only does it distinguish you but also attracts better and unique opportunities your way that can propel you way beyond your wildest imagination.

Take on the challenges you are faced with by the horns and put your best foot forward, and always give that little bit extra of yourself to make your mark!

What does success mean to you?


Yesterday, I called an old friend in India. His 6 year old son picked up the phone and we chatted for a few minutes. The kid was animated about an event at home from a few days ago and started relating it to me. His grandpa was felicitated by a group of people who came from different places. I asked him who they were and what did they felicitate him for. He replied that they were a group of 60, some seemed young and some older and they had come from different places in India. Some were from abroad too. They came together to honor his grandpa, their teacher from years ago. The little one was thrilled to see the happy crowd and a happier grandpa. My friend took the phone next, had an equally excited tone and talked about how thrilled everyone was to come together and honor his father! Sept. 5th was teacher’s day in India and these students of his dad from over the years, took the time to come over and meet his father and the family; reminisce about times they had spent together and thank him for shaping their lives. By the time, I let go of the line, I was excited too!

Isn’t it amazing? These erstwhile students made an effort to get together, meet and greet their teacher and show their gratitude. He must have been a wonderful teacher to have left such an indelible mark on these students that they came looking for him. I consider him a very successful teacher.

Success means many things to many people. What does it mean to you? Revenue, profits, bank balance, power, position, a luxurious lifestyle, large cars, bigger homes, etc.

When you really look at the core of any job done; there are two things that matter. At the point in time, do you enjoy what you do and are you giving it your best? Your ultimate goal might be to become a CEO and run your own company or more generically, is at the pinnacle of your career, but you may not be there yet. Right now, this moment, there is a job you do and you are responsible and accountable for it. Do you take that seriously? If you do, you ought to give it your best. Your best will translate into the best possible results on the job no matter how they are measured. With this affable demeanor, you will make associations that take note and these combined with the results you show pave the path to your dreams. Going back to the two things I mentioned, they are enjoying what you do so you can give it your best. That itself is true success! Everything else is an outcome.

The emoluments of a job and the perks that come along with it are outcomes, not success. Success lies in the relationships you make along the way, the lives that you impact and improve, the lessons you learn and impart, inspiration you provide and the respect you command. What one would consider as success in terms of material wealth or better lifestyle are all outcomes of the success you cherish.

Outcomes, as we discussed are natural results of a job well done. Is it a crime to aspire for outcomes? Not at all, but when you focus only on outcomes instead of enjoying what you do and giving it your best, the success measures get compromised and it all remains just that, aspiration and never a reality.

True success is in the relationships you build and maintain over time. There is an old saying that inspires us to count our blessings in the friends and supporters we have. Look for success in your friendships, camaraderie and in a job well done. Trust me, all else that shapes a happy and fulfilled life must and will follow through.