Build your brand or risk getting branded!


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Millions of us that work, very closely adhere our self-image to our work. It’s debatable whether that’s fortunate or not. We tend to closely associate our recognition by the position and company we keep. You are either a Software Developer or a Sales guy at Google, Apple or Yahoo or somewhere else.

Hence, when someone leaves a job, they are kind of lost until they find their image back at a new role. However, it doesn’t have to be that way.

I believe, everyone should craft their unique identity and brand based on who they really are, what they like and are passionate about, and how their uniqueness comes across as an advantage to a position or an organization they associate themselves with.

Let me enlighten you with an example that many will understand. There are several skilled and stellar actors in our movie world. Some are known for a single role or certain kind of roles they play. They are branded for that role and/or movie or for that stream of roles they play. Their work in specific movies and roles tends to brand them. While, there are others who have crafted their own unique image and play multiple roles in a variety of movies, yet hold their own. You watch a certain movie because that particular actor starred in it. Some movies, you go to watch for the movie and others, you watch because of the actor. That’s the difference.

Not everyone is fortunate to have that range of visibility for their work, yet with a bit of smarts, you can differentiate yourself from the multitude that work in a similar line as you, and put your own stamp on the work you perform. Not only does it distinguish you but also attracts better and unique opportunities your way that can propel you way beyond your wildest imagination.

Take on the challenges you are faced with by the horns and put your best foot forward, and always give that little bit extra of yourself to make your mark!

Whose side are you on?


“Whose side are you on?”

A question often heard by each one of us, at home when interacting with the family, at work when interacting with colleagues or at social events when interacting with friends.

 Really, “whose side are you on?”

Each of us plays several roles in our daily life. You are a parent, a sibling, a child, a spouse or partner, a colleague, an employee or business partner, a friend, an adversary, a competitor and much more. It’s important that we don each of these different hats as needed. It’s truly amazing how many roles we go through each day. And you thought you weren’t a good actor? Well, rest assured; you are a true to life actor!

In each of these acts, your loyalties differ and hence, your priorities. At home, your family takes precedence and all you do is for the family’s benefit and comfort. Even within a family; over time, different members share a premier part of you, be it your parents, siblings, spouse or children. At work, your time and action is governed by objectives of your organization’s success. On the social front, it’s the relationships you cherish with friends that are at the forefront.

There are times when each of these roles steps on the toes of another and that is when the question arises, “Whose side are you on?” When work keeps you busy and tied down beyond normal limits, neither the family nor friends are amused. Similarly, when you tend to spend more time with friends, the family isn’t happy either. And, if it’s the family taking up all the time, work and friends suffer. It’s a delicate balance that has to be kept up in order to hold onto a sane life.

You are out at work to provide for your family and yourself. When at work, you are representing the interests of whom/what you work for and it’s important that you believe in the same with your heart and soul to be effective at it. Your profession establishes your identity in the world since that is the yardstick the world has chosen to measure people by; what they do. The friends and relations you maintain are a true reflection of your core as a person. There are relationships that are a result of your work and the end result of those is just that, to propagate your work. Do not mistake them for what I am referring to here. The friends I am referring to are the ones whose company you truly enjoy, where you can be yourself and live within your own skin with no expectations on either side. Such relationships are an integral part of maintaining a balance in life. Today, in the world of online social media, you could have hundreds and thousands of “friends”, yet there is a close-knit group that you enjoy spending time with. That group helps you energize to focus on playing the other roles in your life.

Are you spending more time at work consistently? What is triggering this? Are you unable to catch up with your work? Is it now time to re-prioritize? Are you spending too much time out with friends and neglecting family commitments? Are you so engrossed with things occupying family that your work and friends are taking a hit? These are signs to watch out for since it means the balance in your life is tilting somewhere. Such tilt is bound to happen and in more cases than not, its important to have that happen. After all, each of these areas of your life is extremely important. But, it also means it needs to be addressed to set the balance right.

Simply put, work while at work, play while at play and cherish your family all through. That is the mantra of a happy, blessed and successful life!