Tell a story…each time….every time!


A universal truism the world over is that every one loves a story. Doesn’t necessarily have to be a good one. It’s another thing that if the story is good, you have more eyes peeled on you and more ears perked up than when it is not. In fact, story telling has been an age-old pastime that has enamored generations of humans. This is reiterated today in the success of Hollywood to Bollywood and all the woods in between. Also, there are channels galore cropping up each day the world over; everyone has a story to tell.

The story telling talent is one you need to develop, to inspire others’ interest in you and what you have to convey. In today’s age of social media and online networking, sharing tidbits of your life makes you more approachable and interesting for others. In fact, it gives a sense of familiarity to even those you have never met. Cultivating this talent accelerates success in both, your professional and personal lives.

On the professional front, it helps to build and leverage your brand. Privacy is definitely something that should be fiercely guarded and cherished. But, there are aspects that compliment you as a person and professional that should be shared with the world. That is how you enhance your professional stature and add value to your contributions. It’s important that these aspects are showcased to help build and share your unique personal brand. What you can expect as a part of this personal branding is more and better work, respect in your professional community and recognition for what you do and represent.

As a person and a professional, embrace story telling as a part of your communication techniques. It is bound to draw more attentive listeners and will ensure you leave a mark with your listeners. Whether interviewing for a job, leading a conference call, addressing a meeting or talking to your team, use the story telling approach. Mind you, it should be short, crisp and to the point.

Now, let’s discuss this technique further;

First, set the stage. Discuss the situation and characterize those involved. Develop the scenario.

Next, relate the conflict. Talk about the abrasion. It’s human nature that a conflict perks up our interest and then, the human mind starts to think in terms of solutions.

Third, describe the struggles, trials and tribulations in facing up to the conflict. Give listeners the unexpected. Tide over their expectations to peak their interest and encourage involvement. This keeps the listeners engaged in the dialogue around the conflict and will even encourage interaction in terms of the listeners’ ideas about solutions to mitigate the struggle.

Fourth, drive the listeners through the interesting discussion that began with the statement of conflict. Drive toward the end, towards a resolution of the conflict.

Finally, state the change in the situation. Ensure the listeners have assimilated the finality of the solution.

Your attendees will leave with appreciation of the exercise and will look forward to future interesting interactions with you. And, when in one, you can be rest assured that they are at their attentive best!

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